Cannabis Cafes Set to Turn California into the New Amsterdam for Weed Tourism

Amsterdam-style cannabis cafes, thanks to a new bill signed by Gov. Gavin Newsom. Set to take effect on January 1, 2025, Assembly Bill 1775 opens the door for cannabis lounges to offer non-cannabis food, beverages, and live entertainment, creating an entirely new draw for tourists.

Long known for its progressive stance on cannabis, California’s latest move could attract cannabis enthusiasts from around the world, positioning the state as a premier destination much like Amsterdam, which has capitalized on its cannabis cafe culture for decades. Assemblymember Matt Haney (D-San Francisco), who sponsored the bill, believes the cafes could become a unique cultural and economic driver.

"California has long been at the forefront of cannabis legalization, and now we have the chance to set a new standard for how people can enjoy it socially,” said Haney. “Cannabis cafes will bring massive economic and cultural benefits, and we expect tourism to surge as a result.”

California already draws millions of visitors annually for its iconic attractions, but cannabis cafes could add a whole new layer of appeal. The opportunity to legally consume cannabis in a social, relaxed setting while enjoying local food, coffee, and live entertainment is expected to create a new wave of tourism. Cannabis enthusiasts from other states and countries, where restrictions are tighter, may find California’s cannabis cafes a major incentive for planning their next vacation.

Much like how wine tourism has boosted the Napa Valley economy, cannabis cafes could spark a similar trend. Cities like San Francisco, Los Angeles, and Oakland are poised to capitalize on this influx, offering a mix of cannabis culture and classic California experiences. Visitors might not only seek out cannabis cafes but also explore local food scenes, arts, and iconic landmarks as part of their cannabis vacation.

Legal sales in California’s cannabis market reached $4 billion in 2020, but illegal sales still overshadow the industry at $8 billion. Haney’s vision is for cannabis cafes to help close that gap by drawing more consumers into the legal market. By offering a socially vibrant and normalized environment for consumption, these cafes could shift perceptions and bring more people into the fold.

“There’s no reason California can’t become a must-visit destination for cannabis, just like we are for wine and beaches,” Haney stated. “We’re excited to welcome tourists who want to experience cannabis culture in an authentic, social setting.”

In the post-pandemic world, cities across the state have been seeking innovative ways to revitalize downtown areas and attract visitors. Cannabis cafes, with their combination of nightlife, hospitality, and arts, could be the perfect solution. The new cafes will not only create jobs but also generate buzz for local economies struggling to rebound.

Backed by the United Commercial and Food Workers union, the bill includes worker protections regarding secondhand smoke, ensuring that these cafes offer both an inviting experience for consumers and safe conditions for employees. This sets a promising precedent for other states eyeing cannabis tourism.

As 2025 approaches, all eyes will be on California to see if it can truly transform itself into the Amsterdam of the West. With cannabis tourism on the rise globally, the Golden State has a golden opportunity to cement itself as a premier cannabis destination.

Would you plan a trip to California to visit cannabis cafes and experience its cannabis culture?