Forget Energy Drinks: This Mushroom-Powered Beverage is the Future of Wellness!

A groundbreaking wellness drink is about to shake up the no-and-low alcohol beverage market. Tomorrow marks the official launch of Zooz, a premium non-alcoholic drink that combines the power of mushrooms with a sophisticated flavor profile. With an impressive £1.25 million in seed funding, Zooz isn’t just another wellness beverage—it's pioneering a new sub-category that blends functional ingredients with a fresh approach to adult soft drinks.

Zooz is turning heads not just for its crisp, invigorating taste, but for the unique functional ingredients it brings to the table. At the heart of Zooz are two powerful mushrooms: Lion’s Mane and Cordyceps, both long revered in Eastern wellness traditions. These fungi aren’t just a novelty—they are packed with scientifically-backed benefits for both the mind and body.

Lion’s Mane Mushrooms contain beta-glucan and other active compounds believed to enhance cognitive function, memory, and focus. It's not just a drink, but a brain booster. Meanwhile, Cordyceps Mushrooms, known for their endurance-enhancing properties, contain Cordycepin, which supports physical performance and boosts energy levels naturally.

Daniel Soos, the 27-year-old creator of Zooz, envisioned a beverage that would not only taste great but deliver real benefits. “We wanted to create something that goes beyond the sugary or overly-caffeinated soft drinks dominating the adult non-alcoholic space. Zooz is designed to elevate both your body and mind,” says Soos.

With the surge in health-conscious and sober-curious consumers, the no-and-low alcohol market is booming. But where many functional drinks focus on what they don’t include—no sugar, no caffeine, no calories—Zooz is all about what it does bring to the table. Its combination of sustainably sourced mushrooms, green coffee beans for a natural caffeine boost, and ginseng, known to aid the immune system, positions Zooz as a leader in the wellness revolution.

At just 26.25 calories per 250ml can, Zooz is also appealing to those mindful of both their waistlines and wellness. It offers a healthier, low-calorie alternative without sacrificing flavor. Its zesty, Italian bitters-inspired profile—with notes of sharp citrus and natural, crisp finish—makes it ideal for sipping solo or as a mixer with savory foods.

Unlike many traditional soft drinks, Zooz isn’t about a quick hit of sugar or caffeine. Instead, it’s crafted for those looking for long-term health benefits and sustained energy. The product is sugar-free, gluten-free, and contains no artificial additives, making it a clean choice for those looking to avoid unnecessary ingredients. The bold, amber color and sleek gold can give it the visual appeal that matches its premium status, making it a perfect fit for high-end bars and sophisticated drinkers.

Daniel Soos sees this as more than just a launch—it’s the beginning of a new era for adult beverages. “Zooz is a game-changer for the no-and-low market. We’re creating a new sub-category that offers more than just the absence of alcohol. This is about delivering something functional, something real,” he says.

Zooz’s secret weapon is its ability to bridge the gap between wellness and performance. For the growing number of consumers looking to cut back on alcohol but still enjoy the ritual of a drink, Zooz delivers both refreshment and a functional boost. Whether it’s Lion’s Mane helping to enhance focus for a productive evening or Cordyceps improving stamina for a workout, Zooz caters to those who want more from their beverages.

The appeal of Zooz isn’t just in its ingredients, but in the philosophy behind it. “Good energy comes not just from what you take in, but what you give out,” Soos explains. “I wanted to create something that supports a positive, mindful lifestyle.”

Sustainability is woven into the very fabric of Zooz. The mushrooms used in the drink are organically grown and harvested in East Asia, processed in Germany, and crafted into the final product in the UK. This global journey emphasizes ethical sourcing, while the decision to package Zooz in fully recyclable aluminum cans ensures its environmental footprint stays light.

“We chose aluminum because it’s infinitely recyclable. We’re trying to make the best product not just for consumers, but for the planet,” Soos says.

As more consumers seek alternatives to alcohol and sugary beverages, Zooz is leading the way with a focus on function, flavor, and sustainability. Already gaining traction in some of London’s top bars, Zooz is expected to hit shelves with an RRP of £1.95 per can. The company is targeting both the on- and off-trade markets, aiming to become a staple for health-conscious consumers and mixologists alike.

Zooz isn’t just another drink—it’s a movement. As the first of its kind to combine functional mushrooms with a delicious, refreshing taste, Zooz is poised to redefine what we expect from wellness beverages.

Soos sums it up: “Zooz is for people who make good choices and want a drink that reflects that. We’re here to change the way people think about non-alcoholic beverages—this is just the beginning.”

Would you try a mushroom-based wellness drink like Zooz?