From Touchdowns to Tinctures: Cannabis Takes Center Stage in Sports Recovery at Benzinga's Cannabis Capital Conference

CHICAGO, Aug. 26, 2024 — As the cannabis industry continues to evolve, its role in wellness and sports recovery is emerging as a transformative force. The upcoming Benzinga Cannabis Capital Conference, scheduled for October 8-9, 2024, at the Marriott Magnificent Mile in Chicago, will shine a spotlight on this growing trend, with industry leaders and athletes advocating for cannabis as a vital tool in the realm of sports recovery and holistic health.

Among the most anticipated speakers at this year’s conference is former NFL star Ricky Williams, who has become a vocal advocate for the therapeutic benefits of cannabis in sports. Williams, who transitioned from the gridiron to the green, founded his cannabis brand, Highsman, to promote the plant’s potential in enhancing athletic recovery and overall wellness.

Williams’ journey from a professional athlete to a cannabis entrepreneur highlights a significant shift in how athletes and medical professionals are viewing cannabis. Traditionally, athletes relied on prescription painkillers to manage the physical toll of their sports careers.

However, with growing concerns over opioid addiction and long-term side effects, many athletes are turning to cannabis as a natural alternative.“Cannabis has been a game-changer for me, not just in managing pain, but in promoting overall mental and physical well-being,” said Williams.

“I’m excited to share my experiences and advocate for the benefits of cannabis in sports recovery at the Benzinga Conference.”

The conference will feature a series of expert panels and discussions focused on the role of cannabis in wellness, particularly its applications in sports. Medical professionals, cannabis entrepreneurs, and wellness advocates will explore how cannabis can aid in muscle recovery, reduce inflammation, and serve as a safer alternative to traditional pain management methods.

Attendees will have the opportunity to hear from leaders like George Archos, CEO of Verano, and Charlie Bachtell, CEO of Cresco Labs, who will discuss the potential of cannabis in a legalized environment and its implications for wellness industries, including sports.

Additionally, Ricky Williams will be joined by other key figures in the industry who are pushing the boundaries of cannabis applications in health and wellness. These discussions aim to provide actionable insights for investors and entrepreneurs looking to tap into this burgeoning sector of the cannabis industry.

The inclusion of cannabis in sports recovery programs is gaining traction across professional leagues, with many athletes advocating for its broader acceptance. This shift is part of a larger movement toward holistic health, where cannabis is seen not only as a tool for physical recovery but also for mental and emotional well-being.

At the Benzinga Cannabis Capital Conference, this movement will be front and center, with discussions on how cannabis brands are integrating wellness into their business models. The conference will also explore the potential regulatory changes that could further open doors for cannabis in sports, making it more accessible to athletes at all levels.

For those interested in the intersection of cannabis, wellness, and sports recovery, the Benzinga Cannabis Capital Conference is a must-attend event. Attendees will gain valuable insights into how cannabis is revolutionizing the wellness industry, with a particular focus on its role in sports.

Don’t miss the chance to be part of this groundbreaking conversation. Secure your spot at the Benzinga Cannabis Capital Conference in Chicago by visiting bzcannabis.com.

Do you think cannabis should be more widely accepted as a recovery tool in professional sports?