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The cannabis industry is buzzing with celebrity influence, and Hoodie Analytics has tracked over 9,000 cannabis brands to reveal the top 15 celebrity-backed names in the business. These rankings, based on sales figures from April 2024, showcase the stars who are not just making hits but also making millions in the cannabis market. Here’s the rundown:
Cookies
Locations: AZ, BC, CA, CO, IL, MA, MD, MI, MO, NV, NY, ON, OR, WA
Sales: $12m-$13m
Info: Co-founded by Bay Area rapper Berner in 2012, Cookies maintains the top spot with impressive brand sales.
Jeeter
Locations: AZ, CA, MI, ON
Sales: $3.5m-$3.8m
Info: Known for popular prerolls and collaborations with Dwayne Wade, Ricky Williams, and a new Bob Marley product.
Khalifa Kush
Locations: AZ, MA, MD, NV, OR
Sales: $3.2m-$3.6m
Info: Launched by renowned rapper Wiz Khalifa in 2015, this brand continues to thrive.
Garcia Hand Picked
Locations: MA, MD, MI, OR
Sales: $2m-$2.3m
Info: Created to honor Grateful Dead co-founder Jerry Garcia, in partnership with Holistic Industries.
Tyson 2.0
Locations: AZ, CA, IL, MD, MI, MO, NV, NY, OH, WA
Sales: $1.4m-$1.6m
Info: Named after heavyweight champ Mike Tyson and founded in 2021.
Caviar Gold
Locations: AZ, CA, MI, SK
Sales: $1m-$1.35m
Info: Produces Fryday Kush by Ice Cube and Snoogans by Jay and Silent Bob.
Willie's Reserve
Locations: AZ, CA, CO, MO, NV, OH
Sales: $1m-$1.2m
Info: Founded by legendary musician Willie Nelson in 2015.
93 Boyz
Location: IL
Sales: $900k-$1.1m
Info: Chicago’s first Black-owned cannabis brand, founded by rapper Vic Mensa in 2022.
22Red
Location: AZ
Sales: $850k-$1m
Info: Created by System of a Down bassist Shavo Odadjian in 2018.
Cheech & Chong's
Locations: AZ, CO, NV
Sales: $800k-$1.2m
Info: Comedy duo Cheech Marin and Tommy Chong’s brand, founded in 2020.
Belushi's Farm
Locations: AZ, IL, MA, MD, ME, MI, MO, MS, NM, NV, NY, OR, PA
Sales: $850k-$950k
Info: Established by comic actor Jim Belushi in 2015, famous for their Blues Brothers brand.
Dr. Norm's
Location: CA
Sales: $600k-$750k
Info: Premier edibles brand founded by Jeff Koz and Roberta Wilson in 2017.
TICAL
Locations: CO, MO, NY
Sales: $500k-$600k
Info: Wu-Tang Clan's Method Man launched this socially-conscious brand in 2020.
Viola
Locations: AB, CO, NV, ON, OR, SK
Sales: $450k-$550k
Info: Founded by former NBA star Al Harrington in 2011.
CANN Social Tonics
Locations: AZ, BC, CA, IL, MA, NV, NY, ON, SK
Sales: $400k-$600k
Info: Founded by Jake Bullock and Luke Anderson in 2018, with celebrity supporters like Gwyneth Paltrow.
Bubbling Under:
EVIDENCE (CA): $400k-$600k, founded by Dan, Casey, Kelly Dalton, and Damian Marley.
Primitiv (MI): $400k-$500k, co-founded by former NFL players Calvin Johnson and Rob Sims.
Hoodie Analytics provides comprehensive coverage of the cannabis industry, tracking thousands of brands to offer unparalleled data insights. With these latest figures, it's clear that celebrity-backed cannabis brands are making a significant impact on the market.
Which celebrity cannabis brand would you like to try the most?
Cookies by Berner
Jeeter by Dwayne Wade/Ricky Williams
Khalifa Kush by Wiz Khalifa
Tyson 2.0 by Mike Tyson
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